Which tailors in Hoi An are actually good?
Top picks 2026: Yaly Couture (47 Trần Phú) — premium, Western-friendly, suits from 3M VND. Be Tailor (multiple locations) — budget, consistent, shirts from 350k. Kimmy Fashion — mid-range dresses, áo dài 1M–2M. Thu Thủy — family-run, good value. Avoid: pushy street touts, shops with no workshop on-site.
The tailor landscape
Hoi An has 500+ tailor shops. Walking down Trần Phú or Nguyễn Thái Học, you’ll see one every 50 meters. Most are legitimate. Some are exceptional. A few are scams.
This guide covers the ones worth your money.
The top tier
Yaly Couture — 47 Trần Phú + 358 Nguyễn Duy Hiệu
Price: Mid-to-premium (shirts 600k–1.5M, suits 3M–8M) Style: Western cuts, modern fits Turnaround: 48–72h standard, rush available English: Fluent staff
Yaly is the safest bet for first-timers. They have two locations, a large workshop, and English-speaking staff. The fabric selection is extensive — over 200 silk options, Italian wool, Irish linen.
Best for: Suits, formal dresses, people who want hand-holding.
Downside: You pay a 20–30% premium for the brand. Budget tailors do 80% of the quality for 60% of the price.
Be Tailor — Multiple locations
Price: Budget (shirts 350k–600k, suits 1.5M–3M) Style: Standard cuts, reliable Turnaround: 24–48h English: Basic but functional
Be Tailor is a chain — 5 locations in Hoi An. Quality is consistent, prices are transparent. No haggling, no scams. The fabric selection is smaller than Yaly but covers the basics.
Best for: Shirts, pants, simple dresses, budget travelers.
Downside: Not the place for complex bespoke suits. The cutters are competent, not master craftsmen.
Kimmy Fashion — 23 Trần Phú
Price: Mid-range (shirts 500k–900k, dresses 1M–2.5M) Style: Feminine, áo dài specialists Turnaround: 48–72h English: Good
Kimmy is known for dresses and áo dài. The owner has an eye for what flatters different body types. Fabric quality is solid — real silk, good cotton, decent wool blends.
Best for: Women’s dresses, áo dài, linen suits.
Downside: Less experience with men’s formal wear. Go elsewhere for business suits.
Thu Thủy Tailor — 575 Hai Bà Trưng
Price: Mid-range (shirts 400k–700k, suits 2M–4M) Style: Traditional + modern Turnaround: 48h English: Good
Thu Thủy is family-run, not a chain. The mother cuts, the daughter manages front-of-house. They’ve been in Hoi An for 20+ years. Repeat customers get discounts.
Best for: People who want a personal touch, repeat visits.
Downside: One location, smaller workshop. Can’t handle rush orders during peak season.
The budget tier
Chợ Hội An market stalls
Price: Rock-bottom (shirts 250k–400k, suits 1.2M–2M) Style: Hit or miss Turnaround: 24h English: Limited
Inside the market, stalls crank out cheap clothes. Quality is inconsistent — some are great, some fall apart after three washes. You get what you pay for.
Best for: Casual shirts, pajamas, souvenirs.
Downside: No fittings, no alterations, no recourse if it’s wrong.
The scam tier
Avoid shops that:
- Have touts on the street (“Best price! Best tailor!”)
- Show you a menu with fixed prices (no negotiation)
- Claim “Italian fabric” but can’t prove it
- Demand 100% payment upfront
- Promise same-day suits (physically impossible with proper fittings)
These shops exist. They prey on tourists who don’t know better. Walk away.
Price comparison
| Tailor | Shirt | Pants | Suit | Áo dài |
|---|---|---|---|---|
| Yaly Couture | 600k–1.5M | 800k–1.5M | 3M–8M | 1.5M–3M |
| Be Tailor | 350k–600k | 500k–900k | 1.5M–3M | 800k–1.5M |
| Kimmy Fashion | 500k–900k | 600k–1M | 2M–5M | 1M–2.5M |
| Thu Thủy | 400k–700k | 500k–800k | 2M–4M | 800k–2M |
| Market stalls | 250k–400k | 300k–500k | 1.2M–2M | 500k–1M |
My recommendation
First time, want a suit: Yaly Couture. You’ll pay more, but you’ll learn what good tailoring feels like.
First time, want casual clothes: Be Tailor. Consistent, affordable, no stress.
Women wanting dresses or áo dài: Kimmy Fashion. Best eye for design.
Returning customer: Thu Thủy. Build a relationship, get loyalty discounts.